BMW EXPERIENCE CENTER

Get your BMW fix, even if you only have a few free hours. BMW Driving Experiences offer samples of what many of our classes feature. It’s a full-on thrill, without the full day.

M MIXED REALITY

WELCOME TO THE VIRTUAL REAL WORLD

A thrilling half-day driving event that includes a Rat Race, Performance Drive and the M Mixed Reality Experience. You’ll drive a BMW M car on an open track area, with a digital track laid out through a Virtual Reality headset.


8:30AM - 12PM

12 people per event

$750 per person.


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M SUMMER COMPETITION

BEAT THE HEAT

A thrilling summer competition experience with timed runs and drag racing. Come out on top, and you’ll get a prize (and bragging rights). Available at our Thermal location only. Classes available June - September 2024.


24 people per event

2 events available from 8AM - 10AM

2 events available from 10AM - 12PM

$199 per person.

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BMW PERFORMANCE DRIVING EXPERIENCE

Enjoy a sample of the many of the vehicles we have at the Performance Center. Take the wheel of a BMW X vehicle as you follow an instructor through our challenging off-road course. Then, head to the track and rotate between various BMW vehicles, driving each through tight corners and fast straightaways*. It’s a ride you won’t soon forget.

*Exercises are subject to change without prior notice.

Price: $299 | Time: Up to 2 hours

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BMW M TRACK DRIVING EXPERIENCE

GET YOUR TRACK DRIVING ADRENALINE FIX

This is the real deal. Featuring our most powerful and responsive vehicles, you'll get behind the wheel for six exhilarating laps at one of three Thermal Club racing circuits in California. Follow an instructor's car for a warm-up lap as they quickly bring you up to speed. Then, try to keep their car in your sights as speeds and G forces increase, pushing your M Car to its considerable limits. Can you keep up with them while maintaining control?


Price: $299

Time: Up to 1 hour

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New Owner’s Track Drive

WELCOME TO YOUR BMW TRACK DAY

Congratulations! You’ve just bought a brand new BMW. No doubt you understand what makes each model best-in-class, but what about best-on-track?

Each new BMW that’s purchased in 2024 comes with the opportunity to book two seats behind the wheel of a variety of BMWs, where you’ll experience driving at the limit. With the guidance of our professional instructors and the safety of our closed course, you’ll feel ready to tackle any challenge.

Complimentary for you and one guest. Additional guests seats are $299 each.

Please have your VIN, date of sale and location of your BMW Center ready when you call.

BMW DRIVING EXCURSIONS

A TRUE BMW ULTIMATE DRIVING EXPERIENCE

The BMW Performance Center will often host trips to unique driving destinations around the world such as Sweden and the famous Nürburgring located in Germany. Each excursion is guided by one of our accomplished driving instructors – providing guidance on local roads and beyond. To find out more information, enter your name and email address in the fields below, and a representative will reach out to you.

BMW TRACK MEET

HIGH-SPEED NETWORKING

The BMW Track Meet is an enjoyable driving and dining event that elevates business networking, client entertaining and gift-giving to a whole new level. This half-day gathering includes a delicious chef-prepared lunch and three exhilarating driving sessions in a fleet of brand-new BMWs on our closed course.


Price: $499

Time: 5 hours

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PRIVATE BMW INSTRUCTION

THE ONLY BMW PROFESSIONAL DRIVING EXPERIENCE

Every instructor at the BMW Performance Center has years of professional racing experience under their belts. Spend a day with them at the track for one-on-one instruction, and their sole focus becomes making you a better driver. Available upon request, private instruction can make for both a memorable experience and training to propel you to the next level of driving competition.

Sessions scheduled any day between 8 AM and 4 PM may be scheduled 14 days in advance
Sessions scheduled between 4 PM and 8 PM may be scheduled up to 3 months in advance.


Price: $650 per hour with a 2 hour minimum. $500 for each additional hour.

BMW CCA DAY

THE BMW TRACK EXPERIENCE FOR THE ULTIMATE FAN CLUB

Being a member of the BMW Car Club of America has many perks, and they include 15 percent off at the BMW Performance Center’s CCA Member Day. Available at both the East and West coast locations, you’ll be able to get instruction in the latest BMW models and push them to their limits. It’s a day of BMW, and it’s only available for CCA members.

BMW NÜRBURGRING DRIVE

DRIVE THE NÜRBURGRING FOR AN AUTHENTIC BMW RACING EXPERIENCE

This five-day excursion lets you experience a BMW on the Nürburgring, Germany’s most famous race track. You’ll tour the track on foot, take in its iconic history and experience multiple track days. It’s a thrilling experience you won’t want to miss. This event sells out very quickly, so please fill out the fields below to get on our waiting list, and we’ll reach out when spots become available.

BMW EXPERIENCE CENTER AT A GLANCE

What is a BMW driving experience?

A BMW driving event that takes place over a few hours, as oppose to a full day class.

Where is the BMW Performance Center located?

We currently have three locations in California, South Carolina and Indianapolis.

BMW Performance Center

1155 SC-101, Greer, SC 29651
(888) 345-4269

BMW Performance Center West

86-050 Jasper Lane, Thermal, CA 92274
(888) 345-4269

Indianapolis Motor Speedway

4790 W 16th St, Indianapolis, IN 46222
(888) 345-4269

Is the BMW Performance Center affiliated with area hotels?

Please visit our Hotels Page for more information.

Are BMW Driving Experiences offered at every location?

There are half-day events in Thermal and South Carolina.

Can I drive on track during a BMW Driving Experience?

Yes. Each event takes place on our closed tracks, just like our full-day events.