BMW EXPERIENCE CENTER
Get your BMW fix, even if you only have a few free hours. BMW Driving Experiences offer samples of what many of our classes feature. It’s a full-on thrill, without the full day.
OKTOBERFEST ON THE WEST
Oktoberfest returns to the west coast on October 27, 2024 for some driving fun and delicious food. Bring your friends and have a thrilling time on track with the Rat Race, Drag Race, Timed Autocross, Lead/Follow and Hot Laps. Dinner is included. Spectators can enjoy our take on the traditional Oktoberfest dinner trackside – with German beer and wine, big pretzels, schnitzel and much more. Come celebrate a classic and festive German tradition with a side dish of speed.
*Two people per car. All participants must purchase a driving ticket; no ride-along options are available. You must be 18 or older with a valid driver’s license to participate in driving events. Children 12 and under are free. The event will be held rain or shine.Driving Event Ticket with Oktoberfest Reception: 2PM - 7PM - $500
Spectator Ticket with Oktoberfest Reception: 5PM – 7PM - $75
Includes access to Oktoberfest reception from 5-7pm. You’re welcome to watch many of our driving events beginning at 2pm.
M MIXED REALITY
WELCOME TO THE VIRTUAL REAL WORLD
A groundbreaking innovation: the world’s first driving experience where the virtual and physical worlds merge and the vehicle itself becomes the controller. Included in this half-day driving event is the Rat Race, Performance Drive and the M Mixed Reality Experience. You’ll drive a BMW M car on an open track area, with a digital track laid out through a Virtual Reality headset. It’s unique event that blurs the boundaries between technology and reality.
M Mixed Reality is led by professional driving instructors on a closed course, with customized vehicle technology specific to this experience.
8:30AM - 12PM
12 people per event
$750 per person.
M SUMMER COMPETITION
BEAT THE HEAT
A thrilling summer competition experience with timed runs and drag racing. Come out on top, and you’ll get a prize (and bragging rights). Available at our Thermal location only. Classes available June - September 2024.
24 people per event
2 events available from 8AM - 10AM
2 events available from 10AM - 12PM
$199 per person.
BMW PERFORMANCE DRIVING EXPERIENCE - EAST
Enjoy a sample of the many of the vehicles we have at the Performance Center. Take the wheel of a BMW X vehicle as you follow an instructor through our challenging off-road course. Then, head to the track and rotate between various BMW vehicles, driving each through tight corners and fast straightaways*. It’s a ride you won’t soon forget.
*Exercises are subject to change without prior notice.Price: $299 | Time: Up to 2 hours
BMW PERFORMANCE DRIVING EXPERIENCE - WEST
Sample our driving buffet – West Coast style. Rotate between various BMW vehicles, driving each through tight corners and fast straightaways on track. Then, don some VR goggles for our M Mixed Reality Experience. It’s a ride you won’t soon forget.
M Mixed Reality is led by professional driving instructors on a closed course, with customized vehicle technology specific to this experience.
*Exercises are subject to change without prior notice.Price: $299 | Time: Up to 2 hours
BMW M TRACK DRIVING EXPERIENCE
GET YOUR TRACK DRIVING ADRENALINE FIX
This is the real deal. Featuring our most powerful and responsive vehicles, you'll get behind the wheel for six exhilarating laps at one of three Thermal Club racing circuits in California. Follow an instructor's car for a warm-up lap as they quickly bring you up to speed. Then, try to keep their car in your sights as speeds and G forces increase, pushing your M Car to its considerable limits. Can you keep up with them while maintaining control?
Price: $299
Time: Up to 1 hour
New Owner’s Track Drive
WELCOME TO YOUR BMW TRACK DAY
Congratulations! You’ve just bought a brand new BMW. No doubt you understand what makes each model best-in-class, but what about best-on-track?
Each new BMW that’s purchased in 2024 comes with the opportunity to book two seats behind the wheel of a variety of BMWs, where you’ll experience driving at the limit. With the guidance of our professional instructors and the safety of our closed course, you’ll feel ready to tackle any challenge.
Complimentary for you and one guest. Additional guests seats are $299 each.
Please have your VIN, date of sale and location of your BMW Center ready when you call.
BMW DRIVING EXCURSIONS
A TRUE BMW ULTIMATE DRIVING EXPERIENCE
The BMW Performance Center will often host trips to unique driving destinations around the world such as the BMW Winter Test Center on a frozen lake in Sweden and the famous Nürburgring located in Germany. Each excursion is guided by one of our accomplished driving instructors. To find out more information, enter your name and email address in the fields below, and a representative will reach out to you.
BMW TRACK MEET
HIGH-SPEED NETWORKING
The BMW Track Meet is an enjoyable driving and dining event that elevates business networking, client entertaining and gift-giving to a whole new level. This half-day gathering includes a delicious chef-prepared lunch and three exhilarating driving sessions in a fleet of brand-new BMWs on our closed course.
Price: $499
Time: 5 hours
PRIVATE BMW INSTRUCTION
THE ONLY BMW PROFESSIONAL DRIVING EXPERIENCE
Every instructor at the BMW Performance Center has years of professional racing experience under their belts. Spend a day with them at the track for one-on-one instruction, and their sole focus becomes making you a better driver. Available upon request, private instruction can make for both a memorable experience and training to propel you to the next level of driving competition.
Sessions scheduled any day between 8 AM and 4 PM may be scheduled 14 days in advance
Sessions scheduled between 4 PM and 8 PM may be scheduled up to 3 months in advance.
Price: $650 per hour with a 2 hour minimum. $500 for each additional hour.
BMW CCA DAY
THE BMW TRACK EXPERIENCE FOR THE ULTIMATE FAN CLUB
Being a member of the BMW Car Club of America has many perks, and they include 15 percent off at the BMW Performance Center’s CCA Member Day. Available at both the East and West coast locations, you’ll be able to get instruction in the latest BMW models and push them to their limits. It’s a day of BMW, and it’s only available for CCA members.
BMW NÜRBURGRING DRIVE
DRIVE THE NÜRBURGRING FOR AN AUTHENTIC BMW RACING EXPERIENCE
This five-day excursion lets you experience a BMW on the Nürburgring, Germany’s most famous race track. You’ll tour the track on foot, take in its iconic history and experience multiple track days. It’s a thrilling experience you won’t want to miss. This event sells out very quickly, so please fill out the fields below to get on our waiting list, and we’ll reach out when spots become available.
BMW EXPERIENCE CENTER AT A GLANCE
What is a BMW driving experience?
A BMW driving event that takes place over a few hours, as oppose to a full day class.
Where is the BMW Performance Center located?
We currently have three locations in California, South Carolina and Indianapolis.
BMW Performance Center
1155 SC-101, Greer, SC 29651
(888) 345-4269
BMW Performance Center West
86-050 Jasper Lane, Thermal, CA 92274
(888) 345-4269
Indianapolis Motor Speedway
4790 W 16th St, Indianapolis, IN 46222
(888) 345-4269
Is the BMW Performance Center affiliated with area hotels?
Please visit our Hotels Page for more information.
Are BMW Driving Experiences offered at every location?
There are half-day events in Thermal and South Carolina.
Can I drive on track during a BMW Driving Experience?
Yes. Each event takes place on our closed tracks, just like our full-day events.