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DON’T DRIVE A BMW. EXPERIENCE ONE.

BMW EXPERIENCES

Get your BMW fix, even if you only have a few free hours. The Experiences below offer samples of what many of our classes feature. It’s a full-on thrill, without the full day.

CARS AND COOKOUT

SEPTEMBER 25, 2021 IN SOUTH CAROLINA

Head down to the BMW Performance Center for a day of cars, music, food and fun. Bring your car, and we’ll bring the heat with hot laps in a BMW M car, live music, car show awards, catering and more.

Attendees will be offered exclusive promotions on the day of the event. Live music with local favorites “Back9” in the evening from 5:30PM - 8:30PM, sponsored by Century BMW. Awards Ceremony at 7PM.

Please bring your own blankets and chairs to enjoy the show. All makes and models are welcome. Space is limited.

First come, first serve for judged show registration. The first 100 people to register their vehicles for the judged portion of the car show will be entered. Everyone in your vehicle needs to pre-register in order to receive a wristband. No walk-ins are allowed.

You will receive a confirmation email once you’ve purchased your ticket, and be given a link at that time to register for the judged car show. You will need your confirmation number in order to register for the judged show.

Free admission for kids age 12 and under. You must be 18 or older with a valid driver’s license to participate in the driving events.

$25 standard ticket
  • Entrance to see car show
  • Participation in the car show
  • Live music
  • One meal per person.


  •  
    $99 VIP ticket
  • Entrance to see car show
  • Participation in the car show
  • Live music
  • One meal per person
  • Off-road course experience
  • Hot lap
  • Who’s the judge? Paul Ianuario, who knows a thing or two about automotive history. The former curator for the BMW Zentrum, Paul works for many museums across the US and Europe, is a Master CCCA and AACA judge and owns his own eclectic collection of cars that range from the preteen era to the post war period.

    Each year he is invited to be a Concours Judge at events such as the Pebble Beach Concours, the Amelia Island Concours, the Hilton Head Concours and many others.

    PERFORMANCE DRIVE

    A SAMPLE OF PERFORMANCE

    Enjoy a sample of the many of the vehicles we have at the Performance Center. Take the wheel of a BMW X vehicle as you follow an instructor through our challenging off-road course. Then, head to the track and rotate between various BMW vehicles, driving each through tight corners and fast straightaways*. Finally, buckle up in the passenger seat for a hot lap with one of our instructors as they drift and accelerate around the track. It’s a ride you won’t soon forget.

    *Exercises are subject to change without prior notice.

    Have a private group larger than 6? Try our Group Events package here.

    Price: $299 | Time: 2 hours

    M TRACK DRIVE

    GET YOUR ADRENALINE FIX

    This is the real deal. Featuring our most powerful and responsive vehicles, you'll get behind the wheel for six exhilarating laps at one of three Thermal Club racing circuits in California. Follow an instructor's car for a warm-up lap as they quickly bring you up to speed. Then, try to keep their car in your sights as speeds and G forces increase, pushing your M Car to its considerable limits. Can you keep up with them while maintaining control?

    Price: $299

    Time: Up to 1 hour

    Ultimate track experience

    A smorgasbord of performance

    You’ll have the opportunity to drive BMW M vehicles in a Lead Follow exercise on Thermal tracks as you try to keep up with instructors. Then head to the autocross track for runs in multiple vehicles, from the nimble MINI Cooper S to the powerful BMW M2. End with a thrilling hot lap, where you ride with a professional BMW driving instructor for a true display of M Power on the exclusive Thermal South Palm track. Morning and afternoon sessions available with lunch provided in each.

    *Available at our West Coast location with limited availability throughout the year.

    Price: $399

    Time: 4 hours

    EXCURSIONS

    VACATION NEVER WENT SO FAST

    The BMW Performance Center will often host trips to unique driving destinations around the world such as Sweden and the famous Nürburgring located in Germany. Each excursion is guided by one of our accomplished driving instructors – providing guidance on local roads and beyond. To find out more information, enter your name and email address in the fields below, and a representative will reach out to you.

    BMW TRACK MEET

    HIGH-SPEED NETWORKING

    The BMW Track Meet is an enjoyable driving and dining event that elevates business networking, client entertaining and gift-giving to a whole new level. This half-day gathering includes a delicious chef-prepared lunch, three exhilarating driving sessions in a fleet of brand-new BMWs and a hot lap around the track with a BMW pro at the wheel. The afternoon is capped off at a private reception with hors d’oeuvres and beverages at the BMW Performance Center.

    Price: $499

    Time: 5 hours

    PRIVATE INSTRUCTION

    LEARN FROM THE BEST

    Every instructor at the BMW Performance Center has years of professional racing experience under their belts. Spend a day with them at the track for one-on-one instruction, and their sole focus becomes making you a better driver. Available upon request, private instruction can make for both a memorable experience and training to propel you to the next level of driving competition.

    East coast $400 per hour, 2 hour minimum

    West coast $450 per hour, 2 hour minimum

    Racing License INSTRUCTION

    Become the real thing

    If you’ve had a taste of speed and feel you’ve got the right stuff, the BMW Performance Center can help you get started on your path to become a professional racecar driver. Our professional driving instructor will give you plenty of one-on-one time to hone your skills and truly become one with the car.

    Also available is a training program for BMW M4 GT4 racecars, where we teach you the ins-and-outs of both the car’s limits and your own.

    BMW CCA DAY

    CELEBRATE EVERYTHING BMW

    Being a member of the BMW Car Club of America has many perks, and they include 15 percent off at the BMW Performance Center’s CCA Member Day. Available at both the East and West coast locations, you’ll be able to get instruction in the latest BMW models, push them to their limits and get in for a hot lap with an instructor. It’s a day of BMW, and it’s only available for CCA members.

    New Owner’s Track Drive

    Welcome to the track

    Congratulations! You’ve just bought a brand new BMW. No doubt you understand what makes each model best-in-class, but what about best-on-track?

    Each new BMW that’s purchased in 2021 comes with the opportunity to book two seats behind the wheel of a variety of BMWs, where you’ll experience driving at the limit. With the guidance of our professional instructors and the safety of our closed course, you’ll feel ready to tackle any challenge.

    Complimentary for you and one guest. Additional guests seats are $299 each.

    Please have your VIN, date of sale and location of your BMW Center ready when you call.